Inbound marketing is defined in Wikipedia with a reference to Hubspot as the originator of the term and both are taking the first two spots in search engine result page. It is a term getting popularity in today’s digital communication, to explain the discovery of consumer’s journey from finding to purchasing. Online cycle of transaction, if it may be simplified that way. GALASEO provide inbound marketing services Indonesia.
After years of technological advancement and digitization of the marketing, it is logical to say that every communicating device at minimum is touch point for marketing. Google is the first one to coin the term zero moment of truth (ZMOT). It describe the term as the physiological effect of consumer’s experience.
For digital marketer and inbound marketing services provider both these terms are not for debate on how it may be defined as methodology or concept. What is more profound is how they are used interchangeably to really provide the big picture of future of digital marketing.
|Internet Marketing Services Indonesia- GALASEO|
“Word of mouth marketing has always been important. Today, it’s more important than ever because of the power of the internet.” – Joe Pulizzi and Newt Barrett
For starter, there are so many digital channels nowadays to spread information with value and quality that attract the potential consumers. They are free and paying channels. Actually, free channels are not free at all as we pay for internet connection and treat ourselves after long work of preparing all the things that matter for content generation and distribution. And paying channels add up the cost to maximize the impact.
The first phase of this inbound marketing is getting found by consumers. Today’s online platforms provide both organic and paying content to get visible to the right audience. Which platform you can think of, such as Google, Facebook, Twitter, LinkedIn, Instagram, YouTube, Medium, Trover, popular blogs, each of them operates from two models, user generated contents and sponsored contents. It has long been held that to be successful, the businesses must understand the pain and interest of the audience to provide the right content for solutions and bonding.
To understand these pain and interest, someone can simply check with Google Analytics and keyword planner for SEO (Search Engine Optimization) with Google and respective demographic and segmented data from social media platforms, or may subscribe to many third party analytic providers out there with standard package and customization.
Coming into mainstream is big data analytic where data from any online source can integrated to provide holistic view beyond hard facts but also include behavior and habits.
This will imply on taking the long term view on research and planning of contents. Similar contents are abundant on the net. It is with the contents come the brand image, trust and confidence building and the attaching background. SEO along with digital marketing one way or the other is stitching the relevant contents to smooth-en the journey consumer spend online.
With advance and progressive SEO, it is not about creating something new. At times, it only needs unique contents out of own interpretation of things around us or referring to other authoritative content to back up own content. One of the reason why you need of inbound marketing service provider when you don’t have digital marketing team.
Like yin and yang, again, these are two factors to manage. One is content management and the other is platform management. The way content is served much creative nowadays, it comes packaged into info graphics and video recently.
Each content format still has role to function as human beings from psychological perspective understand and absorb information differently as it is understood from science literature. People are comfortable getting it by reading, some by listening, and there is also by seeing it visually and some by touching it. The last one may include paying a visit to local business.
As for platform, Google search engine services are by default approached with SEO and Search Engine Marketing (SEM) like Google Ads, Google Display Network (GDN). As for now, social media has own characteristic of audiences which influence the way contents are served. Take the obvious differences between Instagram and Twitter.
To boost the overall performance, it will need expertise and experience from inbound marketing agency. It will add value to understanding the local market scene and development and optimising for platform utilization with different team members under one patron.
GALASEO in Jakarta is one type of versatile Indonesia inbound marketing services agency that adapt to consumer online behaviors and manage online platforms with simple and practical approach but qualifies to attract the consumers by managing on online competition. Social media is for social interactions, search engines are to present your product or service from commercial context and content optimization and distribution are to bring awareness and linkage to your website and other digital assets.