Like other things in the world, there are two sides to look at, good and not good. When you are online, it may have these impacts and in-between is the neutrality as perception. You don’t need to go far with it. Go to Google searches, you may get some hindsight of what it looks like for your reputation with branded searches, i.e. personal name and brand.
Of all the page results, the first page is providing the list of site links that will display as above and below the fold. The first five and next five on desktop and laptop and similar size of screens will show in this in less proportion.
ORM as the short form of online reputation management is synonymous with keeping with and up with reputable online presence. There are so many online channels that can be used as avenue to address the challenges today’s online reputation.
Services within ORM come with some solutions. They cover the implementations of digital footprint analysis, social media account recovery, online reputation building, crisis management advisory, online monitoring and notification, and internet URL removal or deindexation.
Among these approaches, internet URL removal or deindexation is the best one to implement but it is the most difficult matter when it relates to legal case and news media contents.
However, URL removal is favored when it deals with fake contents, privacy invasion, and other violation of policy or guidelines issued by Google, social media, forum or community group, blogging and any website all over the world.
Internet URL removal can be executed by preparing a number of steps to address the issue directly to Google or any other webmaster having authority to enforce the rules when there is such request from a client for digital reputation management services.
Prior to submission of such application to any respective webmaster, it needs understanding what the backgrounds are to get this case through the process.
As the general reference, the content that can be requested for removal are search results on Google, information not based on actual information found on websites, copyright material, personal images or videos obtained illegally, negative contents intended to defame, offensive social media pages and accounts.
Google is the common platform where it has significant importance to apply for content removal. It takes just seconds to see the results and it is usually these 10 URL or links with respective titles and short descriptions.
These organic search results will almost affect how your customer, business partner or any third party looking for early information whether it is good to continue or avoid you upon finding the negative content(s).
URL index removal is a service to execute the process once agreed upon the budget and understanding that it takes time to see the results. Success rate is dependent on case by case basis. If it is weak case against the alleged offending party, then it is not suggested at all.
There are alternatives other than internet URL removal; it needs consultation on making it workable and practical for the offended party.